men's health
∙3 minute read
NEW LOOK. SAME NUMAN.

So here we are. Lifting the lid on a fresh new look for Numan.
We’ve come a long way since we launched in 2018 when we focused solely on medication for men’s sexual health.
Over time we’ve added more (and more complex) treatment areas, precision diagnostics, advanced supplements, digital coaching, and ongoing access to best-in-class clinicians. We’ve become a modern, holistic health ecosystem focused on your long-term health and vitality.
So we’ve updated our visual identity to match this more modern offering. Rest assured you get the same great Numan experience, top-tier clinical care with the convenience of digital healthcare, but now with a fresh new look and feel.
There’s a lot that went into this, so let’s break it down:
OWN YOUR HEALTH
We still believe that taking action is the most vital thing someone can do - we still want men to “Do something” - but we no longer want to limit you to just taking that first action. We want men to broaden their horizons, to go further. Health is not a spectator sport, and there’s no point waiting for things to go wrong in your later years. The future starts now. Get on the front foot, start taking preventative measures, and you can dictate how healthy you can be.
PRODUCT NAMES
We’ve become a little more clinical, transparent, and easy to understand. We know that every choice matters, and we want your choices to be as well-informed as possible. Our new names and labels make it clearer exactly what you’re getting, and what it can do for you.
NEW WEBSITE
To signify our more holistic health offering, we’ve made our site a more cohesive experience, easier to navigate from one treatment area to the other. Incorporating new photography, colours, fonts, and improved interfaces adds up to a better experience all round.
EVEN MORE IN THE APP
Initially designed for weight loss patients, this is now the home for ongoing health tracking. Here, you can monitor key biomarkers using our wide array of diagnostics, while also receiving tailored lifestyle advice and clinical solutions for any health concerns. We've also updated the visual design to align with our main website, enhancing your experience. Shortly, the app will expand to include a personal account area, allowing you to manage subscriptions and access expert support directly from your phone.
NEW PACKAGING
We were already discreet and completely recyclable, because we know both those things matter. We’ve now improved our delivery boxes to be made from 100% recycled materials, further reducing our carbon footprint, as well as reformatting and redesigning the boxes to bring you a better experience.
NEW LOGO?
Nope - that stays the same.
SO WHAT NOW?
We’re already hard at work on the next round of improvements. But for now, we’d love to know what you think of the latest effort. Whether it’s good or bad - your feedback will help us make it better in future. Please get in touch and let us know your thoughts at [email protected].